The days of the "anything goes" dress code and riding style for endurance riders may soon be a thing of the past.
Any old riding gear and tack and sloppy riding may well make way for matching team clobber and smartened up athletes in the FEI's new "Triple E" three-year plan for bringing the image of the equestrian sport of endurance up to scratch.
But riders need not feel singled out - the image makeover will also apply to officials and their support crew.
The sport's image is under discussion at the highest levels, and delegates at a recent FEI Bureau meeting looked closely at implementing a dress code for riders and their support crew. Under the "Triple E" plan, the 'E' of the dress code comes under the "Elevation of Endurance Image".