Special Cash Prizes Offered for September Time to Ride Challenge Events

Hosts of the top two largest single events of the month will win additional cash.

Washington, D.C., August 29, 2016 – To kick off the final month of the 2016 Time to Ride Challenge, a special September incentive will award an additional $400 in cash to stables that excel at introducing new enthusiasts to horses. The top two largest single events, by number of newcomers attending, will win $250 and $150, respectively. The incentive is part of $100,000 cash and prizes that the Challenge will award to the top stables, clubs, and businesses nationwide that are competing to grow their businesses by introducing new people to horseback riding throughout the summer.

By focusing on welcoming newcomers to horses, stables are growing their client bases by reaching an untapped market of families that are interested in horses, but have minimal horse experience. Fun events such as “Friendfest: Beer and Wine Tasting” (Heavenly Horse Stables, Pinckney, MI), “Moms and Tots” (Hideaway Farm, Etowah, TN), and “Jumpstart Equestrian” introduction to horses classes (Ashwood Farm, St. George, KS) are already scheduled to provide fun, safe, beginner-friendly horse activities.

The 2016 Time to Ride Challenge has 218 active hosts across the nation that have already introduced nearly 13,000 individuals to horses. Stables are encouraged to be creative in providing first-time horse experiences will help hosts convert leads to lifetime equine enthusiasts and participants in the horse industry. To view photos from past events, visit the Facebook page, https://www.facebook.com/timetoridehorse/.

In 2016, enrollment is open throughout the Challenge. Becoming a Challenge Host is free and simple. With over a month remaining, there is still plenty of time for businesses to register, host events, and grow their businesses while taking a shot at cash and prizes. The Time to Ride Challenge continues through September 30th. To find an event, visit the map on timetoride.com. To become a Challenge Host, visit the website and create an account to get started. For more info, please call 512-591-7811 or contact info@timetoride.com.

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, Equibrand the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative; Lumina Media, Pyranha Inc., the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.