Horse-canada.com - Full Story
By: Kim Izzo | March 12, 2024
If you’ve ever dismounted after a long day in the saddle and cracked open a cold one, maybe a certain iconic ad campaign came to mind. In the advertising world it’s all about creating a memorable moment to associate with a product and when it comes to beer and horses one brand has turned the combo into event television – Budweiser Clydesdales we’re looking at you.
A bottle and a can of beer.Now there’s a new draft in town: 805 Beer from Firestone Walker Brewing Company. The brand is also seeking must-watch status with its latest campaign released on International Women’s Day featuring a diverse cast of women athletes and creators, which Firestone Walker has dubbed “Authenticos.”
One of the women is American thru-rider Gillian Larson, who became the first solo thru-rider of the Pacific Crest Trail, as well as the youngest and only woman, when she completed it in 2014...
Read more here:
https://horse-canada.com/magazine/profiles/gillian-larsons-spirit-adventure/?vgo_ee=3y1b5t%2BQVxVR1TbQprB%2FQHY1wRusFwBxYaipWIbOZUf0bkn14vVE%3A84U56dVqAUq6dc8iuZO7mqiOO2Mp7uhh
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