Friday, March 12, 2010

2010 WEG: Tickets to Ride - Full Article

8 March 2010
Jennifer Bryant

Among the many topics pertaining to the 2010 Alltech FEI World Equestrian Games that have generated lots of virtual ink is the cost of attending. A number of horse-sport enthusiasts have complained that the tickets are expensive, the lodging is at price-gouging levels, and the event is out of reach for all but the more affluent equestrians.

So I decided to put on my reporter's hat to try to figure out just how outrageous the pricing of all things WEG really is.

Some readers may not like my conclusion, which is: Attending the WEG won't set you back more than attending most other premium events, and it's a lot less expensive than some.

Here's a brief sampling of comparisons. I browsed (purveyor of WEG tickets, by the way) and a few other ticket-selling sites for prices to this spring and summer's hot concert tours. Expect to pay close to $100 for a sort-of-OK seat (pack your binoculars); you might be able to snag a nosebleed seat for around $60, while the really awesome seats (if you can get them) can run into the hundreds of dollars. And that's just for face value, not what you'll pay after the odious practice of reselling.

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