Thursday, April 28, 2016
Kerrits Thanks Fans For 30 Years of Shared Passion, Purpose & Pushing the Envelope
April 26, 2016
Celebrating Three Decades of Innovation
Thirty years ago, it started as a simple seed.
Today, it’s flourished into an iconic brand, beloved by women worldwide. On April 26, 1986, Kerri Kent incorporated Kerrits Activewear, Inc. in Hood River, Oregon.
Kerrits’ humble roots stem from Kent and the Kerrits team working directly with local windsurfers and other athletes, designing something novel at the time: women’s swimwear and activewear that fit, performed and flattered.
Five years later in 1991, the equestrian line debuted. Propelled by sheer tenacity, they worked like an Eventer galloping around a cross-country course, determined not to let the next challenge knock them out of the game, no matter what.
“We’re so grateful to the customers, riders and retailers who have made these 30 years possible,” says Kent, speaking on behalf of the team of women behind the brand. “It’s been a fun and exciting journey, we all share a deep commitment to making products that help boost riders’ performance and confidence in the saddle and beyond.”
Over the past three decades, Kerrits’ innovative, equestrian-specific designs, and flattering styles have attracted a global following of girls and women dedicated to the brand. Kerrits’ fans appreciate the authenticity and performance built into apparel created by riders. “Their continuous loyalty and feedback has been critical in helping improve the fit and function of the products every single season. When they pull on a pair of Kerrits breeches or zip up a Kerrits vest, we hope they’re as proud of the products as we are,” says Kent, with a smile.
As they celebrate Kerrits' 30th birthday, the women behind Kerrits raise a glass to all of the company’s partners around the world who made it possible for the brand to come this far, and who give them a leg up on a future of continued innovation. “We’re so thankful to everyone who has made these 30 years possible,” says Kent. “We’ve got lots of places to go from here. Join us on the ride.”
Contact: Michele McAlpine