Washington, D.C., April 22, 2016 - This month, Time to Ride unveiled a new website and interactive map designed as a resource for new horse enthusiasts seeking beginner-friendly horse activities. The platform connects beginning riders just entering the equine world with horse professionals who can provide safe, fun horse experiences. Time to Ride invites all clubs, riding stables, camps, racetracks, therapeutic riding centers, rescues, veterinarians, and other professionals to add a free business listing to the map and become more accessible to new horse enthusiasts.
Business listings are free, and account holders have the capability to add a business logo, photos, a description, and a list of features; plus upcoming events, offers, or discounts!
The map organizes horse businesses into five categories: lessons and camps; trail rides and dude ranches; fairs, rodeos, and shows; horse races; and clubs and other.
Each category provides introductory information to help new horse enthusiasts learn about ways to become involved with horses, and choose between different activities. As the database of horse professionals grows, the map will become an increasingly valuable resource for horse enthusiasts eager to start riding and seeking opportunities in their area.
Horse professionals who create an account and become listed on the map can also sign up for the Time to Ride Challenge, a contest offering $100,000 cash and prizes to the stables, clubs, and businesses that introduce the greatest number of new people to horses between June 1 and September 30, 2016. By creating an account and becoming a Challenge host, professionals will receive access to free marketing tools including a toolkit, event ideas, and resources such as customizable ads, posters, and other creative material.
Since 2014, the Challenge has introduced over 60,000 people to horses through first-time horse experiences with the support and involvement of hundreds of stables, clubs and equine businesses nationwide. “Hosts” plan engaging, hands-on horse events designed to connect families interested in horses to opportunities in their area such as riding lessons, camps, and trail rides. By reaching a new segment of their community, businesses add to their own client base while supporting the entire horse industry. This year, cash prizes have been expanded to over $75,000 including new incentives that will pay cash awards to more winners than ever before. For the first time, the first 100 hosts to introduce 100 newcomers to horses will automatically win $100 cash! Registration is free and all types of businesses are welcome. The Challenge takes place between June 1st and September 30th. Please visit www.timetoride.com for details.
Creating an account with a map listing, and signing up for the Challenge, is free and available at www.timetoride.com.
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The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, Equibrand, the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative, I-5 Publishing, Pyranha, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.
Contact: Christie Schulte - firstname.lastname@example.org or 512-591-7811